First, check out what's hot in the blogosphere. Nielsen data shows that Twitter is gaining mentions and MySpace is flatlining.
![Graph of mentions Twitter Facebook MySpace. Twtitter trending up, Myspace flat and low, Facebook holding it's own](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG1hIquiqVDtG_a6Auz6K3Z7tIPQdcttm09zXRlj4j0Z9Rgjsi9-q_EXLKLgKnCFIPKAT2vu8seOZ_9ig01kJAfw75jwbSR42qh81UCWfc4-Y1zttO_uKGVQvojdx6dfiSyE8qq6HbjwE/s400/Picture+3.png)
Second trend, Nielsen Global Online Consumer Survey shows that personal recommendations and online opinions are the most influential.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0HQu8exTgAAFfd1HQh8t-21hyphenhyphenfsfLtDoF9kK0Oc1RX8Uww_v9YJfLSHGdMQUx4jxX_8tmue_vu-umSEvFxH1ZYpibzYbDhyOntAhWJpgbCjH3aseRigTzMTXw8WCEKXl3iUo403-xRKU/s400/Picture+4.png)
Government is not listed in the mix, but depending on how you cut it, government sites are most like "brand" websites, which have a respectable 70% positive trust level.
The important piece for government, though, is to make content more sharable. If a friend sends an email, or shares a page on Facebook or tweets a link, 90% of the people will trust the information. Helping people to share government content looks like a big win.
Third, since Twitter is so hot, here are some numbers to give flavor to the "Twittershpere" via a report by Internet marketing company Hubspot. Among Twitter users
- 55.50% are not following anyone
- 54.88% have never tweeted
- 52.71% have no followers
People who have never tweeted may be using Twitter as a news aggregator, taking in information and choosing to share nothing. They are still involved by reading messages and are available. The people with few followers may follow many, follow a few people with whom they have a close exchange, or perhaps simply never got the Twitter bug. You can read the entire State of the Twittersphere (download PDF) report, here.
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