Transition officials call it Obama 2.0 — an ambitious effort to transform the president-elect's vast Web operation and database of supporters into a modern new tool to accomplish his goals in the White House. If it works, the new president could have an unprecedented ability to appeal for help from millions of Americans who already favor his ideas, bypassing the news media to pressure Congress.Food for thought: How does this impact websites? What will be the expectations of members of federal Web teams?
...Aides say the Obama team will staff a robust "new media" operation out of the White House and plans a complete overhaul of the White House Web site to make it more interactive and user-friendly. On the campaign trail, Obama promised to use the Internet to make his administration more open, such as offering a detailed look at what's going on in the White House on a given day or asking people to post comments on his legislative proposals.
...Obama's team is determining how best to convert his army of online activists into a viral lobbying and communications machine. Staffers are reluctant to discuss specifics, but Obama clearly is poised to become the first truly "wired" president of the digital age.
For legal and privacy reasons, Obama's campaign list must be kept separate from White House operations. Aides are figuring out if that list should be run through the Democratic National Committee or as a freestanding political entity that will eventually become his 2012 re-election committee. -- More at SF Chron.
Nov 13, 2008
Obama to Pioneer Web Outreach as President
From the SF Chronicle:
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