Nov 19, 2008

An Open Letter to President-Elect Obama: CHANGE COOKIE policy

In "An Open Letter to President-Elect Obama" Eric Peterson writing for Web Analytics Demystified blog writes:
Your [President Elect Obama's] stated goal is to use technology to create “a new level of transparency, accountability and participation for America’s citizens” and will empower your CTO to “ensure that our government and all its agencies have the right infrastructure, policies and services for the 21st century.”

As a member of the digital measurement community with more than a passing familiarity with some of the policies imposed on web sites operated by the Federal Government, I wanted to offer up a proverbial “slam dunk” for you and your CTO to improve the quality of the digital relationship citizens have with our government: Simply put, allow Federal Government web sites to deploy persistent, first-party cookies.
Read it all here.

While I take exception with Eric's comment that faced with the challenges of getting permission to use cookies Feds "do-nothing," he provides a very good history of the cookie policy and good reasons why it should be changed. Slam dunk indeed!

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