Jan 15, 2009

Pew Study on Adults and Social Networking

The first commandments of any dotgov effort is Know Thy Audience and, it's corollary, Know About Thy Audience.

The Pew Internet and the American Life Project is a great source for data on Internet use and trends--sometimes specific to gov, but mostly about everyone. Their most recent report is on "Adults and Social Network Websites." The data may blow away some of your assumptions.

Social network users are equally likely to be men and women and more likely to be young.
  • 75% of the online adults between ages 18 and 24 use social networks
  • 57% between 25-34
  • 30% between 35-44 year olds
  • 19% among 45-54 year olds
  • 10% among 55 to 64 year olds
  • 7% of online adults 65 and older.
Whites are less likely than African-Americans or Hispanics to have an online profile.
  • 48% of online Hispanics adults have a social networking profile
  • 43% of African-American adults
  • 31% of white adults
Data like this can help you build your "social strategy." Read the entire report.

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