what types of metrics and reports do you run? Are most of your reports generated in an ad hoc manner for spot analysis for senior management? Or do you focus on creating a self-service environment in which content managers and marketers act as “power users” who can take care of their own analytics requirements?As they say, you can't manage what you can't measure. For government and nonprofits it's a bit harder since metrics like sales are not always meaningful.
You don't have to be a member of the Web Analytics Association to take the survey. It only takes about 10 minutes and will hopefully spur a dialog and best practices for public sector analytics.
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